NEW-LOOK LIVING LAND CELEBRATES THE THIRTEENTH SERIES ON SABC2

SABC Education and SABC2 welcome the return of a revamped agricultural programme, Living Land, returning for the thirteenth season. Living Land will be broadcast every Sunday at 11 am, starting on the 2nd of June 2024.

Kamogelo Bombe returns as the host of this educational programme that features all things agricultural in South Africa, with a distinct focus on smallholders, emerging farmers, and rural development throughout the country.

Judging by the viewer response on social media, emails and letters, production house No-Line Communications and SABC Education are encouraged by the rising interest shown by younger viewers. The fresh approach taken with the previous series, along with the new, upbeat look and feel of the show, seems to be paying dividends.

The new season will shed light on the exciting new applicable technological advances in agriculture and specifically feature exciting opportunities for young viewers who are not only in farming but also in associated activities like agro-processing, marketing, engineering, and research.

Viewers can expect topics that cover the new hemp and cannabis industry, track-and-trace technology for the fishing sector and booming new enterprises like rabbit farming.

The series also takes a long, hard look at land reform from a practical standpoint and gets the views and experiences of the people that matter – the farmers.

“Loyal followers and new viewers of Living Land can look forward to a brand-new programme structure and technical aspects that have been carefully refined to produce an enjoyable and exciting new series, rich in relevant information and educational content. There is an old saying that farmers are magicians who can turn mud into money, where Living Land sets about explaining the actual methods, they employ to perform this ‘magic’, to educate, inspire and uplift,”- Executive Producer Nozipho Ndiweni.

SABC Education plays a leading role in informing and uplifting existing and aspiring farmers, especially in our country’s rural areas. Independent research proves that the active development of a country’s agricultural sector has a much greater potential to create jobs and boost the economy than any other sector.

Viewers are encouraged to correspond on various platforms including email (livingland@sabc.co.za), the website (www.livingland.co.za), Facebook(facebook.com/Official.LivingLand), X (@LivingLandSABC) and Instagram(@Livinglandsabc).

For more information, interview opportunities and publicity photos, contact the SABC2 Publicity office.

Si La with the new season of Living Land every Sunday at 11 am, starting 2 June 2024 only on SABC2.